In crafting a social campaign for George Clooney's "The Boys in the Boat," we aimed to resonate with diverse audiences during the busy Christmas film season. Our thematic approach, "awaken the past and inspire the future," guided our focus on the timeless narrative and relatable characters. Emphasizing the film's prestige, our visuals maintained an elevated style, complementing inspirational captions and cinematic-quality videos. Engagement soared as fans embraced the film's message, resulting in over 150 million impressions and a 20k-strong following on Instagram and Facebook. The film surpassed box office expectations, proving audiences love a good underdog story.
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