Introducing the all new Scion FR-S. This much anticipated vehicle is the first Scion racing car. The site was meant to build hype, promote the new design, and get the first 86 people to register to purchase the car.
Scion was going for a new look. Traditionally they were a "night" brand, but they had been wanting to lean towards a brighter, cleaner, and more mature look.
Client: Scion Project Type: Won Pitch Agency: AndCo Creative Director: Joshua Smith Designer: Charlotte West