Heelys wanted to bring the original shoe with wheels to a new generation and tap into Gen Alpha while still appealing to their parents. We approached this with a nostalgia play and the idea of passing on traditions to the next generation. Same shoe, same fun with friends, just a new look.
Be original with the original.
![](https://cdn.myportfolio.com/356f8b9536f4bb17ba0d822edce7e5ce/d905f482-6066-4fcf-8fea-46f01a6008e8_rw_1920.png?h=2260dd8addd1a4f208dd2ebd9b00cf72)
![](https://cdn.myportfolio.com/356f8b9536f4bb17ba0d822edce7e5ce/42c0cff3-4d72-41e9-8f52-b29df39b793b_rw_1920.png?h=9037ee4f34fb2062f0ce45890fbe880c)
![](https://cdn.myportfolio.com/356f8b9536f4bb17ba0d822edce7e5ce/2096523a-d708-41ba-9c3b-6476965a5905_rw_1920.png?h=1269f9f05b5a068846391df7d0e3468d)
![](https://cdn.myportfolio.com/356f8b9536f4bb17ba0d822edce7e5ce/33d355eb-c532-42e6-8c78-d0ecccd2e175_rw_1920.png?h=f47a7e63a0c8af1dd1a216096570b9ba)